A vital documentary from lefty art critic John Berger, arguing that freedom in the modern world has been captured by the market and reduced to a choice between brands. Not to be missed by carpe diem aficionados who care about what it means to be the author (or not) of your own life.
'Within publicity, choices are offered between this cream and that cream, that car and this car, but publicity as a system only makes a single proposal. It proposes to each of us that we transform ourselves, our lives, by buying something more.'
